Hotels in Dubai and other cities are slashing prices and offering perks as the Iran war has caused occupancy to sink.

Companies’ patience has thinned as the war has ebbed and flowed, and a quarter of companies now plan cuts, a survey by staffing firm ManpowerGroup found.

The low-profile emirate has been reinventing itself around Wynn Resorts’ Al Marjan Island resort, which will house the Gulf’s first legal casino, but the Iran war has caused delays.

A Dubai agency says one gaming stream outperformed months of traditional advertising for a carmaker — and more brands are listening.

Dream of the Desert is due to start running at the end of the year, and one of its trips will leave Riyadh on a two-day swing through the desert without stopping.

The region’s sovereign wealth funds “did not step back” during the war, Wael Younan, co-head of sovereign wealth management at US asset manager TCW, said at Semafor’s The Gulf’s Golden Age, Interrupted.

Emirates and Etihad have started offering insurance to travelers, while Emirates’ new policy covers conflict-related medical costs, flight cancellations, and delays.

Companies around the region are giving employees flexible hours after their respective national teams play.

Trade between the two countries jumped to nearly $3.8 billion in the first quarter, as Iran’s closure of the Strait of Hormuz pushed commerce onto land routes through the sultanate.

This month, the region, Aseer, launched its summer season, aiming to draw more than 3 million visitors with 122 events across its highland villages.

Residential land prices in the Omani capital Muscat rose by 43.6% in the first quarter, and the market continued to climb during the war.

The Iran war has had a broader impact on the economies of the Middle East than any other conflict in the past 50 years.