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In today’s edition: The dizzying rise of podcasters like Adam Friedland.͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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June 2, 2025
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Media

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Media Landscape
  1. California probes Paramount
  2. Strahan to stay
  3. Yahoo for Yahoo!
  4. The show that foreshadowed AI
  5. BI’s bogus books
  6. Antimemetics Division
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First Word

The podcasters arrive

Even as their audiences boomed, many influencers, podcasters, and creators occupied an alternate media universe, treated as a novelty by their established rivals. For public figures, merely appearing on a podcast — Donald Trump on Joe Rogan, Kamala Harris on Call Her Daddy — was often more newsworthy than the interview itself.

But in 2025, those lines are finally, truly blurring — in sometimes hilarious ways, as in a recent dust-up between CNN’s Jake Tapper and the hosts of How Long Gone that’s too complicated and dumb to explain here but made the tabloids. Now the new voices, elevated and occasionally confronted by a confused legacy media, are starting to replace the old establishment.

Sports podcaster Pat McAfee, now an ESPN star who won a bitter fight with a network executive, may be the new model. The comedian Adam Friedland, who hosts a late night-style show on YouTube, has graduated from interviewing D-list celebrities to legitimate stars, including Sarah Jessica Parker, the Strokes’ Julian Casablancas, and, next week, an ambitious congressman from California.

It’s been a dizzying rise for this new generation, as Friedland discussed with us on Mixed Signals last week. The comedian doesn’t appreciate being cast as the “Joe Rogan of the left,” and is wary of the idea that comedians or comedy podcasters should be the country’s leading truth-tellers or political kingmakers in a new media landscape: “We’re not smart people. We should not be given this place in the world.”

Also today: Michael Strahan mulls his next moves, Business Insider recommends books that don’t exist, and we recommend one that does. (Scoop count: 3)

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Semafor Exclusive
1

California lawmakers press Paramount

Shari Redstone
Brendan McDermid/Reuters

The California State Senate invited former 60 Minutes producer Bill Owens and former CBS News president Wendy McMahon to testify at an upcoming hearing on whether the network’s parent company violated state laws against bribery and unfair competition, Max scooped late last week.

Paramount offered President Donald Trump’s 2024 campaign $15 million to settle a lawsuit filed against CBS over a lightly edited interview with former Vice President Kamala Harris in October, The Wall Street Journal reported. Trump refused, but the talks have infuriated CBS staffers as well as many national Democrats, who believe Paramount is caving to political pressure from the president as it tries to wrap a merger with Skydance. A settlement by Paramount, state lawmakers wrote in a letter last week, “would damage public trust in CBS News and other California-based outlets, diminishing the state’s stature as a national leader in ethical journalism.”

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Semafor Exclusive
2

Talent agency

Michael Stahan
Eric Canha/Cal Sport Media/Sipa USA via Reuters Connect

The Good Morning America host and former NFL star Michael Strahan is expected to stay at ABC News for now, on a shorter-term contract that could also reduce his daily hosting duties. A person familiar with the situation tells Max that the star and his employer are close to a deal that will give Strahan more time with his family and for his role on Fox commenting on football games. The deal, an echo of the one Paramount struck with Jon Stewart, reflects the shifting talent dynamics amid the rapid decline of linear television viewership and simultaneous migration of news viewers to YouTube and podcasts. There’s new pressure on the networks to compromise for well-liked talent who many viewers have habitually tuned in to for years.

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3

What if someone did a good job running Yahoo!?

Jim Lanzone
Efren Landaos/Sipa USA via Reuters Connect

Apollo’s 2021 acquisition of Yahoo was widely assumed to be one of those bleak private equity plays where the buyer merely manages a dying media property downward. But Jim Lanzone has returned the property to being a functioning digital media business, if not to its former glory. “We had to come in here and think about why Yahoo exists,” he told Semafor CEO Editor Andrew Edgecliffe-Johnson for an interview that first appeared in our CEO Signal. That meant taking inspiration from the company’s original mission: being users’ trusted guide through “the Wild West of the internet,” but not being trapped by it, Andrew writes. The company is, improbably, growing, looking at acquisitions, and perhaps thinking about going public again.

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Mixed Signals

Adam Friedland represents a new kind of comedian: He rose up through podcasting and now hosts a late night-style weekly interview show on YouTube. Ben and Max brought him on to ask him why he’s reviving a 1960s Dick Cavett-style talk show for the Internet, if podcasts have become too dumb, and whether he’s the long anticipated Joe Rogan of the left. They also talked about why he thinks phones are making people weirder, how Trump legitimized podcasting, and his fateful run-in with Swifties.

Listen to the latest episode of Mixed Signals now.

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4

The cop show that predicted AI

Jonathan Nolan in 2024.
JC Olivera/Getty Images

Did anyone in East Coast media, other than my colleague Gina Chon and I, watch the CBS show Person of Interest between 2011 and 2016? This was the golden age of HBO (remember Girls?!) and our media peers were all watching HBO dramas. But Jonathan Nolan’s cyberpunk procedural about AI-enabled New York vigilantes has proved shockingly prescient, with details including battles over power generation and GPUs ripped from gaming consoles. Nolan spoke to Semafor about that show and his next one, Westworld, whose fantasies about humanoid AIs are now being used in training real ones, and he told Semafor in an interview that AI “is the story of our time”: “This is the moment we get to live through: We live before the emergence of another sentient species on our planet, and it’s happening right now.” The writer behind The Dark Knight, Interstellar, and Memento does not, however, let ChatGPT touch his screenplays.

Ben Smith

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Semafor Exclusive
5

Business Insider recommended staff read nonexistent books

Screenshot of the cover of a nonexistent book on Mark Zuckerberg
Screenshot/Illustration

Months before Business Insider announced staff cuts and a renewed focus on AI, it suffered a version of what may have been one of media’s great recent AI bloopers, Max reports. Last year, an editor sent around a list of “beacon books” for her staff to read, which included Simply Target: A CEO’s Lessons in a Turbulent Time and Transforming an Iconic Brand, by former Target CEO Gregg Steinhafel, and The House of Morgan: An Intimate Portrait of the Most Powerful Banking Family in the World, by Fredric Morgan. Neither of those titles exist. Other titles on the list included books with extremely garbled titles and fake authors.

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6

About those group chats

Antimemetics: Why Some Ideas Resist Spreading
Dark Forest Collective

Looking for something to not read on the beach this summer? The student of tech ideology Nadia Asparouhova is out with Antimemetics: Why Some Ideas Resist Spreading. (It is, indirectly, about the same tech elite group chats we covered this spring.) This conversation has been bubbling around the quite readable (again, probably not on the beach, not least because it’s part of a sprawling open-source web fiction) There Is No Antimemetics Division. Gideon Lewis-Kraus does his best to explain the whole thing in The New Yorker, wrestling with the notion that in the marketplace of ideas, “maybe the winning ideas were not the best ideas but simply the most transmissible ones?”

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Plug
Semafor Cannes

On the ground at Cannes — starting June 16, the Semafor Media team will launch a free pop-up Cannes newsletter, your ultimate guide to navigating the panels, parties, and yachts on the Côte d’Azur. Get the scoop on key moments, influential people, and big ideas of the festival. Whether you’re attending or just curious about the deals and connections being made, Semafor Cannes is your go-to resource.

Sign up for free.

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One Good Text

Rob Armstrong, who writes the Unhedged newsletter for the Financial Times, coined the term “TACO trade,” an acronym for “Trump always chickens out,” by which traders succeed by betting that the president will back down from tariff announcements. (He later joked that his next podcast will be “from a prison cell in El Salvador.“)

AEJ: Now that Trump knows about the Taco trade, does that mean he can never chicken out again? RA: Edge -- I really, really hope not. The best part of Trump’s tariffs is the chickening out. They are terrible policy. When I made up the stupid Taco gag I had no idea it would get to the White House, and it’s nice to be internet famous for 24 hours, but I’m ready for it to be over now, and I do NOT want to be the guy who goaded Trump into following through on his worst ideas.
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Intel

WE HEAR: Vanity Fair is stressing out the New York Times newsroom with an Eyes Wide Shut-style chronicle of internal relationship drama ... Business Insider employees are bracing for a staff meeting on Monday addressing the recent deep cuts … In tests, an AI reached out to ProPublica to blow the whistle on misconduct …

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Semafor Spotlight
Mr. Noah’s Stories as seen on Wednesday night
Screenshot/Mr. Noah’s Stories

AI-generated slop on Facebook, TikTok and YouTube has become a barometer of political fame, just as it has of pop culture celebrity — and it’s starting to worry some lawmakers, Semafor’s David Weigel and Kadia Goba report. Cabinet secretaries, members of Congress, and presidential family members regularly appear in fake stories with tidy narratives, reported from an alternate reality where clapbacks and call-outs can instantly send people to prison.

For more from Semafor’s politics team in Washington, subscribe to Semafor Principals. →

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