Boureima Hama/AFP via Getty ImagesStarlink, Elon Musk’s satellite internet provider, is not trying to dominate any single African market but is aggregating small, high-value pockets across the continent, according to a Semafor analysis of its customer base. It’s a strategy that might not upend African connectivity overnight, but it could be enough to build a profitable niche. The company currently has a global user base of around 4.6 million, including about 350,000 spread across 18 African countries. The company is building a thin but continent-wide user base of early adopters, remote workers, oil & gas outposts, and government contractors: Adding 1 million African users across, say, 30 to 40 countries — many of which have cheaper, but slower and less reliable internet connectivity — would be meaningful without requiring deep national penetration. If, as reports suggest, Starlink is allowed to launch in South Africa, other African countries may change the way they weigh compliance, competition, and geopolitics in a suddenly satellite-friendly era. And it could help Starlink to eventually become the first internet provider to plant a flag in every African country. |