 Rojak is a colloquial Malay word for “eclectic mix,” and is the name for a Javanese dish that typically combines sliced fruit and vegetables with a spicy dressing. Man-no-sphere Japan has shaped culture in the US for decades and vice versa, but they diverge starkly on the “manosphere” — the online ecosystem of male content creators promoting masculinity. Japan has bucked the growing global manosphere trend despite misogyny and pessimism being “alive and well” there, Matt Alt argued in his Pure Invention newsletter. The reason may be ironic: Because Japan has not made the same strides as the US in gender equality, a manosphere has not emerged to push back on a perceived threat to masculinity and power. At the same time, Japanese pop culture has always featured women and queer characters, so “young male consumers don’t seem to be as rattled by the sight of a female character in the same way that Western culture-warriors are,” Alt wrote. And while the manosphere thrives by blaming others for purported suffering, Japan is less of a blame-based culture: The notion of taking personal responsibility is so ingrained that the word for “I’m sorry” is also used as a synonym for “thank you.” ‘The Japan we thought we knew’ A sexual misconduct scandal at a Japanese media company shows how the country’s attitudes toward #MeToo have evolved. A recent exposé revealed that Fuji TV had apparently been aware of the sexual assault of a female employee by a celebrity during a work trip, but dismissed her initial allegations. Backlash was swift, as viewers boycotted the station and sponsors pulled advertisements. The reaction was “economically consequential, morally unflinching, and utterly uncharacteristic of the Japan we thought we knew,” the Tokyo Paladin newsletter wrote. Japan has traditionally seen #MeToo scandals as isolated cases in which only those directly involved are to blame. But the Fuji incident allowed the public to see such alleged assaults as the responsibility of “not just a few bad eggs but a poisoned pot altogether.” Reinventing the wheel Japan can take credit for inventions that have shifted global culture and commerce — but it’s ineffective at pushing those big ideas on the world stage. Take the QR code: Those scannable squares were born in Japan in 1994, but the technology “lingered in relative obscurity” there. Instead, it was China that broadly adopted QR codes starting in the 2010s, setting the foundation for the country’s ubiquitous digital payment systems, Rei Saito wrote in his KonichiValue newsletter. Touch-to-pay tech, emojis, and selfie sticks are other Japanese inventions that only achieved global popularity because other nations adopted them. Japanese firms operate in a consensus-based, risk-averse posture, which can “stifle the bold marketing moves needed to capture global audiences,” Saito wrote. As Japan pushes for more high-tech innovations in robotics, AI, and hydrogen power, “the question always is: Will they stick the landing this time?” |