Simon Maina/AFP via Getty ImagesNairobi-based alcohol startup African Originals has doubled down on its claims that it was the victim of an alleged dirty tricks campaign waged by Diageo subsidiary East African Breweries Limited (EABL). It comes after EABL this week demanded that the startup retract its claims, which it said were false, defamatory, and baseless. “Our commitment to ethical business practices and fair competition remains unwavering and is enshrined in our clear internal policies about how we engage our partners - including influencers, who must follow and/or be in line with any local laws,” EABL said in a statement. African Originals chairman Henry Rudd responded to Diageo, EABL’s parent company, in a new letter dated March 25 that was viewed by Semafor Africa. “Rest assured that AO stands by every one of the allegations in my letter,” Rudd wrote. “The most appropriate response to our concerns, I suggest, is your response to my letter rather than a press release.” Last week, Semafor Africa exclusively reported on the allegations leveled against EABL by African Originals last month. In a previous letter dated February 19, African Originals accused EABL of copying its products, and incentivizing supermarket staff to malign and not display its products. EABL has said it is prepared to take “all necessary steps” to protect itself and its reputation, potentially setting the stage for a court battle with African Originals. — Martin K.N Siele in Nairobi |