Welcome to Semafor Media, where we know the difference between on and off the record.
My partner-no-relation Justin Smith was asked on a podcast the other day about something I said last year when I left the New York Times: That Semafor sees a market of 200 million educated English-speakers around the world.
Did I get mocked a bit for this? I did!
But it was an observation I’d actually stolen from Justin, and he explained our strategy extremely clearly the other day on the PressGazette pod. We’ve begun with the “top of the pyramid” — you, dear reader — in a small set of verticals and in our curated global news, in the US and in sub-Saharan Africa. And we’ve thought, perhaps more than anything else, about how to cautiously sequence our growth from where we have begun toward our long-term vision.
This patience doesn’t come to me naturally, and wasn’t something I exercised much at BuzzFeed. But if you’re running a media company right now, you know we’ve entered an era where patience is required.
Thank you for coming along for the ride.
Read on for Max’s fabulous story of a previously unreported conflict around Linda Yaccarino’s time at NBCUniversal, for Nate Silver’s thoughts on gambling versus media, and for the best media pitch-deck slide you’ll see outside Succession.
And seriously, reply to this newsletter to let us know what we should be writing about. We’re on a nice run of scoops, but never enough.