Hi, and welcome to Semafor Tech, a twice-weekly newsletter from Louise Matsakis and me.
I’m in Zurich today for an AI-themed dinner Semafor is hosting with top technology and business leaders. How artificial intelligence will affect commerce will surely be one of the topics of discussion. And that’s the focus of a conversation I had with Sebastian Siemiatkowski, co-founder and CEO of Klarna, the Swedish fintech company that started out as a buy now, pay later firm but has branched out into online advertising and marketing.
We recently wrote about Klarna being in talks with the large language model search engine Perplexity to offer a new kind of shopping experience. I wanted to know more about how the company is maneuvering itself around all the changes that are about to come. Read below for what Siemiatkowski had to say.