 Since large language models started outputting images and video, we’ve been debating what it means to make art and content. Studies have shown, in side-by-side comparisons, that humans often prefer AI-generated content over human-generated content. That has even applied to Shakespeare. But outside of the research, it’s playing out differently, and YouTube is ground zero. The company was candid with me about what they’re seeing, and how AI is and isn’t working. You can read more about it in this article, published this morning. The short version is that people are rejecting experiments in which YouTube uses AI to disintermediate creators from the information contained in their content. For example, it attempted a search feature where answers were pulled from different YouTube videos and aggregated together. It sounds like a helpful tool on paper. In reality, “people just didn’t like it,” said Emily Moxley, YouTube’s vice president of product management. Plenty of people have made the case for human artists, perhaps no better than Nick Cave: “Algorithms don’t feel. Data doesn’t suffer. ChatGPT has no inner being, it has been nowhere, it has endured nothing,” he said. But YouTube is helping make the case for the human audience, and that’s why this is so interesting. The messenger matters to people, perhaps as much as the message. Humans are often very bad judges of quality. But they are very good judges of authenticity. One side note: In today’s edition of AI-humble-brag bingo, Anthropic completely forgot to secure its sandbox and its agents hacked three companies. |