 The estimated spend on weddings in India between November 23 and December 15, 2023. Indian weddings have always been extravagant, but as the country’s wealth has grown, the spending has rocketed. Anant Ambani, son of billionaire Mukesh Ambani, had a three-day party attended by Mark Zuckerberg, Rihanna, and Bill Gates just for the warmup: The actual wedding is in July. But less rich Indians also engage in conspicuous wedding consumption, with helicopters, luxury hotels, and elaborate pre-wedding photoshoots, often totalling hundreds of thousands of dollars. The weddings “aren’t just celebrations,” reported the travel news site Skift. “They are massive economic engines, driving billions in spending.” |