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Updated Jun 5, 2024, 4:31pm EDT
politics

Gina Barr takes over as Trump’s Black outreach director

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The Scoop

Donald Trump’s campaign has recruited Gina Barr as the Executive Director of Black Coalitions, filling a key slot as it looks to ramp up its outreach efforts.

Barr is accompanying Trump to a Mar-a-Lago dinner Wednesday night with students and alumni of historically Black colleges and universities. The former president touted his support for HBCU funding in his 2020 race as well as the current campaign.

Conservative activist Michaelah Montgomery, who went viral for hugging Trump at a Georgia Chick-fil-A founder of “Conserve the Culture,” is attending.

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Kadia’s view

The campaign’s coalitions department has faced some bumps along the way, with its prior head Derek Silver departing abruptly in March. Barr helps fill a critical role in that effort and will be under the spotlight given the campaign’s high hopes with Black voters this cycle. She’s a former regional director for the Michigan GOP in Wayne County and also previously worked at the RNC as Head of Urban and Women engagement.

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