Welcome to Semafor Media, where — sorry! — we’re spending the week reporting from the ad-industry boondoggle known as the Cannes Lions International Festival of Creativity.
And even here on the Riviera, you can feel this intense moment of cultural backlash.
Cannes Lions started in 1954 as advertising’s answer to the swankier Cannes film festival in May. And while a lot of business gets done here, the heart of the event is still a nightly awards ceremony in in the Palais des Festivals, where juries will give away nearly a thousand awards this week.
Four people familiar with the preparations for the event told me that this year’s juries have been given a new set of instructions: Take it easy on the “purpose” advertising — industry shorthand for social justice award-bait — and instead celebrate to lighthearted ad campaigns that sell stuff.
I’ll have the details of that scoop in full in our daily Cannes newsletter, which you can subscribe to with one click here.
ALSO: A big Max scoop on the Washington front, where he got a hold of an 85-page report assembled for wealthy progressives worried about the decline of Vice, BuzzFeed News, Mic, and the rest — and thinking about where to place their bets. And shockingly bad numbers from the Los Angeles Times, and more tidbits from the Riviera.