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Indian investors go all-in on e-commerce

Dec 17, 2025, 5:45pm EST
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Vidit Aatrey, Chairman, Managing Director and Chief Executive Officer of Meesho Limited, an e-commerce marketplace, poses for pictures with products during its IPO announcement press conference, in Mumbai, India.
Francis Mascarenhas/Reuters

Indian investors are hungering for e-commerce and food delivery stocks.

Meesho, a platform offering affordable and unbranded retail products, became India’s best-performing major IPO of 2025 after its debut last week. And grocery delivery firm Zepto is planning to file for a $500 million IPO, Bloomberg reported.

The company promises 10-minute delivery times, part of a crowded Indian quick-commerce market racing to ship goods at hyperspeed. Both developments reflect the “divergent ways in which an increasingly unequal India shops online,” Nikkei wrote: High-income customers gravitate toward the quick-commerce options, while firms like Meesho believe lower-income Indians are willing to wait to receive goods at a lower price.

Chart showing annual growth of India e-commerce market
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