Western companies are signaling a renewed eagerness toward doing business in China — or even expanding their footprint — despite lingering tensions, an economic slump, and the narrative of a decoupling.
“The next China is China,” Estée Lauder’s CEO told the Financial Times, detailing plans to double down in the country despite the US makeup giant’s poor post-pandemic showing there.
Even with Berlin’s “de-risking” push, China remains “an obvious place to do business” for German firms, which are pouring billions into the country, DW reported.
Foreign companies are grappling with a slowdown in growth, government pressure, and geopolitical fault lines, but they should understand the Chinese economy is “not unraveling,” China Briefing wrote.
“So far, we continue investing,” a JPMorgan vice chairman said.
