As AI companies file into their respective niches in search of loyal audiences and more consistent revenue, OpenAI is revealing itself as an AI brand for consumers.
It is rolling out a standard for brands to integrate into ChatGPT, allowing consumers to make purchases directly from the app. The company is also launching a video generator app — following a similar announcement from Meta — to rival TikTok and YouTube. The tech world got a taste of where OpenAI was headed when it acqui-hired Jony Ive, the mind behind Apple’s product lineup. Once a standout in the AI space, the ChatGPT maker is increasingly looking like its big tech peers. The question now is whether OpenAI can balance its high-performing models with mass market appeal.