The News
CD players could make a comeback in South Korea thanks to a K-pop girl group’s retro marketing technique.
Aespa offered copies of their newly released album along with a small CD player for just over $100, and they instantly sold out.
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Physical CD sales increased globally in 2022 for the first time since 2004; fans like owning a tangible piece of media from their favorite artists, while many musicians, especially K-pop acts, use CDs as a way to juice their album sales.
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But younger fans don’t have a way to listen to the physical records, so Aespa’s approach could chart a new strategy in a streaming-dominated landscape, The Korea Times wrote.