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May 29, 2024, 1:04pm EDT
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A K-pop group is reviving CD players

SM Entertainment
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The News

CD players could make a comeback in South Korea thanks to a K-pop girl group’s retro marketing technique.

Aespa offered copies of their newly released album along with a small CD player for just over $100, and they instantly sold out.

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Physical CD sales increased globally in 2022 for the first time since 2004; fans like owning a tangible piece of media from their favorite artists, while many musicians, especially K-pop acts, use CDs as a way to juice their album sales.

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But younger fans don’t have a way to listen to the physical records, so Aespa’s approach could chart a new strategy in a streaming-dominated landscape, The Korea Times wrote.

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