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The Swedish maker of Absolut Vodka said it was ending all exports to Russia after a massive backlash against the company’s decision to resume deliveries to the nation last week.
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Absolut CEO Stephanie Durroux said the company had previously reduced its operations in Russia and was compliant with relevant sanctions following Moscow’s full-scale invasion of Ukraine. “However, the reaction over the recent days is clearly reflective of the role Absolut plays for its extended community in Sweden,” she said in a statement.
Calls to boycott the brand had flared up in Sweden and on social media in recent days.
Durroux added that Absolut had a “duty of care” to its employees and partners and could not expose them to the harassment that followed the resumption of their Russian operations.
