HP said that RAM chips now account for 35% of the cost of materials in a new PC, up from 18% in the previous quarter, as AI demand drives a memory shortage.
The computer manufacturer told investors that the doubling of memory costs would likely drive up prices and reduce sales.
AI hyperscaling is hitting consumer products elsewhere, too: The RAM shortfall will cause smartphone shipments to fall 12.9% this year, analysis firm IDC predicted, the biggest single-year dip in more than a decade, as average selling prices rise 14%.
The lower end of the market will be hardest hit, IDC said, as sub-$100 smartphones become uneconomical, meaning shipments to developing countries will fall the most.