High-end hotels are increasingly turning to celebrity bakers rather than celebrity bartenders.
Claridge’s in London now has its own bakery, as does the Berkeley, both run by famous bakers; elite venues in Dubai, Venice, and elsewhere are doing likewise. “Like a good hotel bar,” Bloomberg reported, “these are usually open to both guests and the local community.”
They represent the rise of “little treat culture,” one expert said, in which Gen Z consumers avoid lavish dinners but will spend on small luxuries.
They may also show another cultural trend, of younger people drinking less than the louche older generation: A quarter of British 16- to 24-year-olds were non-drinkers in 2022, nearly double the rate among 55- to 64-year-olds.
