Hi everyone, welcome back to Net Zero.
Greenwashing used to be easy: A company could say just about anything about its environmental impact and not face much scrutiny or fact-checking. But it’s getting harder. On Wednesday, European Union lawmakers voted to approve climate disclosure rules that will require at least 50,000 companies — including some headquartered in the U.S. — to publish details about their carbon footprint starting in January, adding to the coming wave of climate data that’s crashing down on mealy-mouthed promises. And as Prashant writes today, a crackdown is also coming from advertising regulators, who are drafting new punishments for companies that make green claims they can’t back up. If you want to tout your climate credentials, tread carefully.
Also today: We text Google’s CSO about fighting climate change with AI, and the biggest climate diplomacy outcome since the Paris Agreement seems to be falling apart.
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