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In this edition: The Iowa aftermath, the last-minute ad wars in New Hampshire, and a parting thought͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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January 16, 2024
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David Weigel

What we learned from Iowa and what’s next in New Hampshire

REUTERS/Brian Snyder

THE SCENE

CONCORD, N.H. – On Monday night, Ron DeSantis thanked Iowans for “punching our ticket” to New Hampshire. Nikki Haley told her supporters that they’d set up a “two person race” — her and the former president.

Donald Trump had to settle for the biggest victory in the history of the Iowa caucuses.

Trump’s 98-county landslide, right in line with the final polls, sent him into New Hampshire with fresh momentum and new endorsements. DeSantis’s second-place showing helped convince him to stay in the race, denying Haley the direct competition she was craving.

All three candidates arrived today in a state whose electorate looks little like Iowa’s — far fewer evangelical Christians, far more adults with college degrees, and a semi-open primary where unaffiliated voters can show up and pick the winner. DeSantis has polled in the single digits here, and Haley is benefitting from a super PAC, Primary Pivot, that’s urged anti-Trump votes to cross over and support her.

But on Tuesday, New Hampshire politicos who don’t want Trump back were unsure of the way forward. At a forum sponsored by NH Journal, Republican strategist Jim Merrill said that Trump was arriving with a “successful message” and a far better organization that he had in 2016, when his win here set him on the path to nomination.

“Typically, we don’t look to Iowa,” said Merrill, who directed Mitt Romney’s two New Hampshire campaigns and Marco Rubio’s unsuccessful 2016 bid against Trump here. “But it’s hard to ignore what happened last night.”

DAVID’S VIEW

Iowa answered a few big questions, like whether DeSantis’s ground game mattered and whether polls were accurately reflecting what Republican voters would do. Trump’s new coalition isn’t hypothetical anymore. We’ve seen what it looks like in a state where candidates had a year to out-organize, out-campaign, and out-spend him. We’ve seen their limits. It also raised new questions about how New Hampshire voters will react, especially given their tendency to rebut Iowa’s choice. (You’re not supposed to talk about this if you’re running.)

Here are three questions that will follow the candidates, as they trade the wintry weather of the Midwest to the wintry weather of New England.

Where’d the voters go? If you wanted lower turnout last night, you couldn’t have asked for better conditions. Trump’s polling lead looked unassailable, and was; killer frostbite loomed for anyone stuck waiting in line; and only four candidates had built significant ground games to pull out reluctant caucus-goers.

The result: Fewer than 111,000 Iowans showed up for the caucuses, around 15% of registered Republicans. The total was down 40% from 2016 — when there was a hyper-competitive race on the Democratic side, too, pulling some moderates into that contest and away from the GOP. It was the lowest turnout in a competitive Republican race here in 24 years.

Even before the cold bit down, the lower enthusiasm was palpable. Haley and DeSantis were drawing smaller crowds than Trump’s prior major competitors, Marco Rubio and Ted Cruz, had in 2016. Haley stopped taking questions from crowds in the final stretch; DeSantis, who kept taking them, repeatedly heard from out-of-state college students who’d come to see the show. At his final rally in Ankeny, he finally shut one down, telling her that a leading question about gun violence was “propaganda” before asking for “a question from an Iowan.”

Who did turn out? Trump voters, obviously, especially Iowans who’d only become Republicans when Trump arrived. Compared to 2012, when 121,501 votes were cast statewide, turnout was better in the places where Trump was strongest as a general election candidate.

Look at the 10 counties of northeast Iowa, which backed Barack Obama in 2012 but Trump in the next two elections. Across that region, 5678 votes were cast in the 2012 caucuses. Iowans cast 6147 votes there last night. In Polk County, 21,863 people turned out in 2012, delivering victory for Mitt Romney in Des Moines and its suburbs. Last night, just 17,433 people showed up.

What happened to Democrats for Haley? Every reporter who braved the trail had met them. They’d voted Democratic in 2020, and some of them regretted it. They dreaded a Trump comeback and weren’t happy about a potential rematch between him and Joe Biden.

“Trump’s running to stay out of jail,” said Scott Garbe at a Haley stop in Cedar Rapids last week. He’d caucused for Amy Klobuchar in 2020 — “we weren’t viable,” he recalled — and believed that the pendulum should swing between the two major parties. When Democrats are in power, “they spend too much,” and the “electable” Haley had a much better chance of stopping that.

Sure enough, Haley got some help from anti-Trump voters, including Democrats and independents, who could show up at the caucuses and switch their registrations. But turnout was particularly weak in the big urban/suburban counties where Democrats have gained ground since 2016. While she narrowly carried Johnson County, home to the University of Iowa, turnout fell there by 50% from 2016; in Des Moines’s Polk County, turnout fell by 44%.

Why? The theory I got back from Democrats was that many moderate ex-Republicans were gone for good after almost eight years with Trump as the party’s standard bearer. There’s no other reason why 20,000 new residents could move into Johnson County from 2012 to 2024, while fewer people showed up for GOP caucuses. In 2012, caucus turnout across the county hit 4,673. This year, it fell to 3,578. Haley ended up with 300 fewer votes than Mitt Romney had gotten when he won there, and nearly 1,000 fewer votes than Marco Rubio when he did the same.

What do Ramaswamy and Christie voters do now? The last time Haley, DeSantis, and Trump were in New Hampshire, there were two more candidates to worry about, with combined support in the mid-teens. Chris Christie’s exit from the race last week was inarguably good for Haley, as polls found most of his voters favoring her as a second choice. DeSantis had flatlined in polling last year, focusing completely on Iowa, and Haley’s advocates don’t think he can fix his problems now.

“He came up here and said, ‘I’m going to make New Hampshire like Florida,’” said Robert Schwartz, whose Primary Pivot organization has been contacting non-Republicans who might be persuaded to back Haley. “Come on. Did he message-test that at all?”

But a small share of Christie voters were looking at DeSantis, and Christie had spent his final months in the race in a mostly one-way feud with Haley. Ramaswamy’s campaign had been attracting the libertarian-minded, anti-establishment “freedom” voters who backed Ron Paul in his 2008 and 2012 campaigns. Jason Osborne, the majority leader of the state House and an early DeSantis supporter, predicted that the bulk of Ramaswamy’s vote would go to the Florida governor.

“Are they gonna get on board with lockdown Don, or are they gonna go with freedom Ron?” he asked rhetorically.

Ramaswamy had made his own choice: He endorsed Trump on caucus night, and is expected to campaign for him as a surrogate.

NOTABLE

  • In the Messenger, Dan Merica and Amie Parnes see an upside for the president in Iowa: It could “snap the 2024 race into focus and force targeted voters to see the race as a binary choice between Trump and Biden.”
  • In Wired, David Gilbert surveys Trump voters who think even a 98-county landslide might have been rigged against him, though “none of those claiming wrongdoing on Monday night provided any proof to back up their claims.”
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State of Play

Florida. Ron DeSantis is otherwise occupied, but there’s a special election in Osceola County today, in a seat DeSantis and a former GOP legislator had carried easily. Democrats have mobilized to help Tom Keen flip the seat, and dominated the early and mail vote; as of Tuesday afternoon, Republicans were winning the election day vote, turning out for their nominee, Erika Booth. Polls close at 7 p.m. eastern.

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Ads
YouTube/DeanPhillips

Donald J. Trump for President 2024, “Threat From Within.” The plurality of registered voters in New Hampshire aren’t affiliated with either party, and can vote in whatever primary they like. That’s who the Trump campaign is going after now, with an ad that shows elderly people watching glumly as Haley discusses raising the Social Security eligibility age. As is typical with these ads, it chops out the parts when Haley says that she won’t change the system for older Americans. Either way: “Trump won’t let that happen.”

Nikki Haley for President, “Better Choice.” After the caucus sites emptied in Iowa, Haley went on air in New Hampshire with this closing message: She’s the candidate with a “different approach,” running against two old men “consumed by chaos, negativity, and grievances of the past.” She promises to “close the border,” but the rest of her agenda here is completely non-ideological. The big promise? She’ll “strengthen the cause of freedom.”

Dean 24, “Big Foot is Looking for President Joe Biden.” In 2018, Dean Phillips ran a memorable digital ad — a faux-documentary in which a mythical creature went searching for Republican Rep. Erik Paulsen. The joke: The congressman was evading cameras and questions even better than Big Foot. That worked so well that it’s been rebooted for the presidential primary, with some of the same footage, but a new gag. The monster can’t find Biden, who’s “written us off,” but he sees Phillips everywhere.

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Polls

Iowa gave us our first real snapshots of the GOP primary electorate — and our first set of entrance polls, based on interviews with voters as they headed inside caucus sites. Few of the results were surprising.

As we already knew, Republican voters without college degrees overwhelmingly support Trump, and in Iowa, he won two-thirds of them. He won 53% of evangelical voters, who made up less of the electorate than they had in 2012 and 2016. Just one in three caucus-goers believed, accurately, that Trump had lost the last election legitimately — and 53% of those who said that went for Haley, compared to 11% who stuck with Trump anyway. Forty percent of caucus-goers, a plurality, saw Trump as the candidate who could beat Biden, compared to 33% for Haley, who cited polling about her own electability in her stump speeches.

One poll answer was particularly intriguing to Democrats. Asked if Trump would still be “fit for the presidency” if he was convicted of a crime before November, 31% of caucus-goers said he wouldn’t be. Half of the people who agreed with that statement ended up voting for Haley, a third voted for DeSantis, and just 10% voted for Trump.


The hardest question for any non-Trump candidate to answer is this: Where do they win next? Nikki Haley’s usual response is that she can win her home state, though she sometimes downgrades that, to doing “very well.” That’s on Feb. 24. Ten days later comes Super Tuesday, and primaries in states where Trump’s rivals have spent little or no time campaigning. California is typical, with a Republican electorate that is fully committed to Trump, even though he’s lost the state in general elections by the largest margins of any GOP nominee since the 1930s. Eleven months ago, Trump trailed DeSantis by eight points. DeSantis has shed support in every poll since then, and Trump has added it.

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On the Trail
REUTERS/Alyssa Pointer

White House. Iowa was the end of the road for former Arkansas Gov. Asa Hutchinson. He closed out his campaign talking with a dozen Iowans in a Jethro’s BBQ near Iowa State University — the same Jethro’s that Haley would pack with voters and reporters a few hours later. He ended the campaign officially on Tuesday, making no endorsement.

Before he did that, Hutchinson told Semafor that none of Trump’s remaining rivals had a serious plan to beat him, and Haley had damaged herself by promising to pardon the former president.

“I see Trump, DeSantis, and Ramaswamy as fighting over the same vote,” he said. “If you’re looking at having the strongest candidate for the general election, it’s not somebody that promised a pardon to Donald Trump, that’s going to be like Donald Trump. That’s not how you bring in independents and suburban voters. Can you imagine one of them getting the nomination and having around their neck that they promised to pardon him?”

Trump is unlikely to face either of his remaining opponents before the New Hampshire primary. ABC News put together a debate for Thursday evening, alongside local co-sponsor WMUR; CNN scheduled one here for Sunday. As of Tuesday afternoon, DeSantis was chiding both Trump and Haley, for not committing to either.

“She is not running for the nomination, she’s running to be Trump’s VP,” DeSantis posted on X on Tuesday morning. “I look forward to debating two empty podiums in the Granite State this week.”

The Biden campaign reacted to the Iowa result with a Trump-focused fundraising appeal — “help me push back against MAGA extremism.” On Monday, the Democrats reported a total of $97 million raised in the final fundraising quarter of 2023, between the president’s own campaign and the national party committee, and $117 million on hand. Of the Republicans still in the race, only Haley has released a Q4 fundraising report: $24.5 million raised, $14.5 million on hand.

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Next
  • seven days until the New Hampshire primary
  • 18 days until the South Carolina Democratic primary
  • 28 days until the special election to replace George Santos
  • 41 days until the South Carolina Republican primary
  • 293 days until the 2024 presidential election
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