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Exclusive / Say ‘I do’ on Abu Dhabi’s super app

Updated Oct 13, 2025, 7:20am EDT
GulfMiddle East
The TAMM Factory in Abu Dhabi. Courtesy Department of Government Enablement.
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The Scoop

Abu Dhabi is rolling out marriage rites by smartphone.

Starting this week, the government-run super app TAMM will offer marriage services — from identity authentication, to booking the officiant, and hosting the virtual ceremony — all from one’s smartphone. The process can be done in a day and costs 800 dirhams ($217), a spokesperson told Semafor.

The service, overseen by the Abu Dhabi courts authority, will be available to UAE citizens, residents, and visitors. For an additional 300 dirhams ($81), an attested digital marriage certificate — valid to use outside the UAE — is available through the Ministry of Foreign Affairs, they said.

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Know More

The new service is a sign of the times for the UAE capital, where billions of dollars in technology investments — broadly aimed at improving quality of life for the expat-hungry emirate — are converging, in part, on this government-run app.

“In 2025, why do you need to go to a building to sign a register? That’s very antiquated,” Byron James, a partner at Expatriate Law who specializes in civil cases for high-net-worth families, told Semafor.

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For James, who had an Abu Dhabi client finalize a divorce via video feed from a first-class cabin on an Etihad flight, marriages by TAMM — which can offer secure identity verification and do away with in-person bureaucracy — are “a very logical next step.”

TAMM’s all-online marriage service is a first for the region, but not for the world. The state of Utah and Ukraine have both rolled out something similar: In Utah, the move helped address COVID-era restrictions as a cross-border offering; and in Ukraine, the service on its citizen app has been popular among couples separated by war.

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Step Back

The new marriage service is one of more than 1,100 that TAMM — Arabic for “consider it done” — offers to its 3.6 million users. The app consolidates the work of over 40 government ministries, as well as customer accounts for services such as electricity provision and internet, into a single platform. Abu Dhabi residents use TAMM for a wide range of purposes, from obtaining a baby’s birth certificate to reporting litter in the street.

TAMM is part of a three-year digital strategy push, backed by a 13 billion dirham ($3.54 billion) investment in infrastructure aimed at automating government services by 2027.

That goal marks something of a final sprint for TAMM, which began in the mid-2000s, when then-Crown Prince Sheikh Mohamed bin Zayed championed one-stop service centers and an e-government initiative was rolled out. The model evolved from physical counters and a web portal to the super app Abu Dhabi uses today.

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Notable

  • Sign-ups for organ donation in Saudi Arabia have jumped, thanks in part to government super app Tawakkalna, Arabic for “trusted,” AGBI reported.
  • Sky-high divorce settlements are becoming the norm in Abu Dhabi, less than five years after a civil court opened to serve non-Emirati residents, Semafor reported.
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