Creative CommonsRiyadh Season is hard to describe — think of South by Southwest meets the Olympics. The months-long series of concerts, sports, and cultural events runs from tomorrow all the way until March, taking advantage of Saudi Arabia’s best weather. Kicking off the season is a boxing match between two undefeated light heavyweight champions, Dmitry Bivol and Artur Beterbiev, along with performances by iconic artists Busta Rhymes, Missy Elliott, and Ciara. The Kingdom Arena venue, expanded to seat over 27,000, is one of 14 designated zones hosting events such as the Six Kings Slam tennis competition, the African Super Cup, and a fashion extravaganza called “1001 Seasons of Elie Saab.” Riyadh Season recently signed a three-year sponsorship with Spain’s La Liga, aiming to attract more eyeballs — and, the Saudis hope, tourists — to the spectacle. |