 As they prepared for Republicans to drop another billion dollars of ads on their heads this summer, Democrats passed around fresh advice on gender politics. A memo from the Transgender Freedom Alliance, based on focus groups and polling in battleground states, warned that Democrats lost ground if they ignored anti-trans attacks — ubiquitous GOP ads about “boys in girls’ sports” and “child sex changes.” The group advised Democrats to respond, then accuse Republicans of being “focused on transgender people instead of helping you.” Right now, as they compete for states that Trump won by double digits, Democrats are feeling great about that guidance. Former Ohio Sen. Sherrod Brown used it nearly word-for-word for one of his ads: “With everything going on, that’s what they’re talking about?” New ads from a Democratic super PAC chide Republicans for running hundreds of millions of dollars in ads “just about trans people.” The theory is simple. In 2024, when the Trump campaign warned that Kamala Harris was for “they/them,” the subtext was that Democrats were focused on identity politics instead of economic needs. In 2026, voters can’t blame the out-of-power party for the cost of groceries; it’s MAGA Republicans who are obsessed with “they/them,” not “you.” I’ve seen some analysis of the Democrats’ enough-already messaging that calls it a “new” strategy. It’s not totally new; Brown lost his 2024 race after running ads about how he opposed letting “transgender biological men” play women’s sports, which was already “banned in Ohio.” What’s new is that conservatives won, and their opponents retreated. The Trump administration has rolled back every significant executive-branch advance for transgender Americans — in healthcare, in schools, even at historic sites. In red states, the limits that Republicans passed during Biden’s presidency are in no danger of being overturned. Pro-LGBTQ rights groups, now aware of how much they lose when Democrats don’t run things, aren’t saying much about the new Democratic approach. |